Mapped Gonzocar’s proven
Handled manually, step by step.
Now automated
Mapped Gonzocar’s proven spreadsheet logic into structured CRM workflows so the team could transition with minimal friction
From spreadsheet-driven operations to a simple custom CRM: executive dashboard visibility, unified matched/unmatched payments, OpenPhone-powered hiring communication, resilient parsing controls, and live driver balance access in one place.
Gonzocar · Chicago, IL, USA







One change at a time — swipe through the four.
Mapped Gonzocar’s proven spreadsheet logic into structured CRM workflows so the team could transition with minimal friction
Built a paginated Vetting Hub workflow where approved applications are synced into Drivers and removed from active review lists
Expanded driver profiles with full edit mode, payment aliases, agreement dates, and deposit tracking fields
Built an operations dashboard with live totals, revenue windows, balance distribution, queue monitoring, and service health signals
Implemented billing state controls (Active, Paused, Terminated) directly on the driver profile for faster operations
Added manual ledger actions (charge/credit), overlap warnings, and payment cancellation via reversal entries
Unified matched and unmatched transactions into one Payments table with in-row driver assignment and reassignment workflows
Extended Application Detail workflows with internal review comments and OpenPhone status messaging for approve/hold/decline/onboarding actions
Added vehicles and time-based driver assignments, plus Ticket Finder search by plate or driver
Implemented Swap Vehicle flow to close the current assignment and open the next one without timeline gaps
Delivered live driver portal links so each driver can see up-to-date history and balance online
Stabilized Gmail payment parsing for updated recipient addresses, forwarding scenarios, deduplication safety, and backfill recovery
Added parser miss-history visibility in Settings so operators can track failed windows, delays, and recovery status
Kept scheduled automation in place: payment parsing every 5 minutes and nightly billing with reminder logging
Swipe the metrics — each one with what it changed in the business, and why it mattered.
No rip-and-replace, no new SaaS to buy — we connected the tools already in the building.
A 30-minute discovery call. We listen, sketch the schema live, and tell you whether we're the right fit — straight.
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