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Custom Dev

When SaaS stops fitting

Calculators, CRMs, dashboards, kiosks — the tools no vendor sells because they only make sense inside your business. We build them on the stack you already run, and you own the code.

See product cases
Diagnosis

Where off-the-shelf runs out

One limit at a time — swipe through the six we see most.

  1. 01 / 06 · Seat tax
    Problem

    Paying per seat for features you skip

    Most of the licence covers modules nobody opens, and every new hire quietly adds another bill.

    Solution

    One product, no seat tax

    We build a tool you own outright — the repo, the data, the roadmap. No per-seat pricing, ever.

    See it shipped — Car Haul Direct
  2. 02 / 06 · Spreadsheet ops
    Problem

    A spreadsheet runs the business

    The critical workflow lives in one fragile sheet that breaks the moment two people edit it at once.

    Solution

    A real app, not a sheet

    We turn it into a proper product — validation, permissions, history. It stops breaking under load.

    See it shipped — Gonzocar
  3. 03 / 06 · Forced fit
    Problem

    You bend to the tool

    Off-the-shelf software assumes a generic process, so the team works around the tool’s limits instead of their own.

    Solution

    Shaped to your process

    We build around how you actually work — not how a vendor decided everyone should.

    See it shipped — Cube
  4. 04 / 06 · Tribal pricing
    Problem

    Quotes live in one person’s head

    Pricing depends on who’s available — inconsistent, slow, and impossible to scale or audit.

    Solution

    A pricing engine, not a guess

    We encode the logic into a calculator anyone can run — same inputs, same price, every time.

    See it shipped — Car Haul Direct
  5. 05 / 06 · Manual reporting
    Problem

    Reports rebuilt by hand weekly

    Someone exports, pastes and reformats the same numbers every week — and they’re stale by Monday.

    Solution

    A dashboard that updates itself

    We pipe the live data into one screen that’s always current. The weekly export ritual ends.

    See it shipped — DreamLine
  6. 06 / 06 · Lock-in
    Problem

    Your data lives in their cloud

    The vendor owns the schema and the export button, so leaving means losing years of history.

    Solution

    Your data, your database

    We build on a database you control. The data is yours to query, export and keep.

    See it shipped — SQUEAK E CLEAN
Inside internal products

A product takes many shapes

A sample of what we’ve built — and if your tool isn’t here, we’ll still build it.

  • Dynamic pricing engine
  • Live external-data inputs
  • Auditable, repeatable quotes
Next.jsPostgreSQLGoogle Maps APIEIA APIShipped atCar Haul Direct
  • Pipeline shaped to you
  • Automated billing match
  • A database you own
Next.jsSupabaseStripeMondayShipped atGonzocar
  • Real-time metrics
  • Automated calculations
  • Role-based views
RetoolMondayPostgreSQLShipped atDreamLine
  • iPad check-in
  • Digital signing
  • On-site data capture
Next.jsResendMondayShipped atSQUEAK E CLEAN
  • Custom matching logic
  • Live external-API data
  • Real-time computation
Next.jsTypeScriptFACEIT APIShipped atCube

Examples, not a menu. Tell us the problem — we’ll build the right tool for it, even one that doesn’t have a name yet.

Tell us the problem
Ways to work

Four ways to work with us

A product build doesn’t start the same way twice. Pick the engagement model that fits your situation — not ours.

When to choose
How we start
  1. Discovery call
  2. Scope in 2 weeks
  3. 4–12 week build
When to choose
How we start
  1. Immersion sprint
  2. Phased roadmap
  3. Parallel tracks
When to choose
How we start
  1. Submit a task
  2. Scoped in 24h
  3. 1–2 sprints
When to choose
How we start
  1. Dedicated channel
  2. Weekly sync
  3. Guaranteed capacity
Stack

The right tool for the job

No house framework, no preferred vendor. We pick the stack that fits the problem — and hand you clean, documented code you own.

Build & frontend
Next.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercelNext.jsTypeScriptReactTailwindVercel
Data & backend
PostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.jsPostgreSQLSupabasePrismaNode.js
Payments & finance
StripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.comStripeQuickBooksBill.com
Platforms & APIs
RetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT APIRetoolMondayMakeMiroGoogle Maps APIFACEIT API
Insights

What the work taught us

Field notes from building software no vendor sells — the patterns that repeat across every internal product we ship.

The most valuable internal product retires the spreadsheet nobody admits is running the business

Buying SaaS optimises for the median use case. When your process is your advantage, your software should be too

Most teams describe the spreadsheet they want improved — not the product that should replace it

A tool the team builds a habit around in week one beats a platform that takes six months to configure

Selected impact

Where it moved the needle

Three product builds — three different kinds of win. Open any folder for the full story.

FAQ

Answers before you ask

We’ll tell you straight. If a $50/month SaaS already does the job, we say buy it. We build when the tool is your edge, the workflow is uniquely yours, or no vendor fits the problem.

You do — fully. The repo, the database, the deployment. No per-seat licensing and no lock-in on anything we ship.

Your call. Take the keys and run it yourself, or keep us on a retainer for changes and new features. Either way it’s documented for a clean handoff.

It’s built to grow — your own database, modular code, room to extend. When the need changes we add to it instead of starting over.

Yes — internal products are most useful when they plug into what you already run (Monday, QuickBooks, Stripe, your CRM) rather than replacing it.

Usually Vercel plus a managed database (Supabase/Postgres), or your own cloud if you prefer. You hold the accounts and the keys.

Let's talk

Show us the tool you wish existed —
we'll build it

A 30-minute discovery call. We listen, sketch the product live, and tell you whether to build or buy — straight.

— or —[email protected] ↗